Stand Up, Stand Out, Stand Aside - Marketing Strategies Creating Stand Out Businesses
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Sitting and waiting for clients to walk by often is not the most effective strategy to attract clients at a trade show. Stand up and use all your space. Make your exhibit as engaging as possible to help build connections. Utilize your skills at the trade show. Prove your value and help the trade show directors and board members.
Steve is known as the Authority Catalyst and will help you become the leader in your market FAST
Offer your skills to help out with the show. Doing so can improve your relationship with key players in your industry and it can help to get your name out. Find unique create ways to showcase your products and services so that you stand out from the crowd. Ensure that you stand out at your next trade show with a beautifully designed, custom exhibit. This meant that every time one of my customers had a problem or wanted to change something on their site, they would call me.
That was part of the package they had paid for—something that would allow them to circumvent the customer service team in order to have their problem dealt with immediately by someone with digital marketing expertise, and by the same person that helped put their site together. A positive, can-do attitude can help you establish a relationship with your customer—one that is based upon their confidence in your ability to get the job done. Furthermore, listen before jumping right in.
Sometimes less is more. The worst thing you can do is confuse the customer. Try to understand first what they need, and then to explain—in the simplest terms possible—only what they need to hear. You are not important. They are. If they want to talk, let them talk. Let them get it out and then, only once you have listened and you really have to listen and try to understand, not just pretend to listen , then you can talk.
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Patience is key. Sometimes frustrated customers just want to vent and be heard. This can be a slippery slope of course, so your mileage may vary. Listening carefully to the issue will also make it so you can give them the best possible solution or information.
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Even if you are not able to help them, customers appreciate when you want to help them. Think of yourself instead as a consultant, or as someone who is there to help.
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At the end of the day, how the world sees you will make the difference between a business that succeeds and one that tanks. Consider how they might be feeling.
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Try to put yourself in their shoes. How would you like the problem to be dealt with if you were them? What can you do to help?
I use smiley faces sometimes, I make jokes, I try to make a connection with the customer. We try our best to be the opposite of that. Focus on them and on helping them solve their problems in the most positive way possible. They will remember you for this.